Terms of Service

These terms govern use of the Conversion Uploader (the "Service"), operated by New North Digital("NND", "we"). The Service is provided to clients under a separate engagement; by accessing it you agree to these terms.

The Service

The Service reads conversion data from a source the client controls, applies normalization, de-duplication and consent checks, and uploads the result to Google Ads and/or Google Analytics 4, reporting back what Google accepted, rejected or is still processing. Access is restricted to NND and the clients we operate the Service for; it is not an open self-service sign-up.

Client responsibilities

• Provide only data you are lawfully entitled to process and to share with Google for advertising measurement, including any required consent from data subjects.
• Configure conversion sources, field mappings and account ids accurately.
• Comply with all applicable laws and with Google's advertising, conversion and EU user consent policies.
• Keep credentials and access secure.

Our handling of personal data is described in our Privacy Policy and governed by the data processing agreement between NND and the client, which prevails over these terms for matters of data protection.

Consent and lawful basis

For all conversion data processed through the Service, the client is the controller and NND acts solely as processor, executing uploads on the client's documented instructions. Collecting, recording, maintaining and evidencing a valid legal basis, including any consent from data subjects, for using contact data for advertising measurement and personalisation is and remains the client's sole responsibility.

NND relies on the consent signal or documented legal basis the client supplies per source and does not independently verify it. As a safeguard the Service drops rows that do not carry the required consent for data subjects in the EEA, but this technical control does not transfer or reduce the client's responsibility. The client is responsible for, and holds NND harmless against, claims arising from data provided without a valid legal basis or consent.

Acceptable use

You may not use the Service to upload unlawful data, to circumvent consent requirements, to send data you have no right to send, or to interfere with the Service's operation, security or other users.

Third-party services

The Service depends on third parties including Google, Vercel, Neon and Resend. We are not responsible for those parties' availability, decisions or policy changes. Google determines whether a conversion is accepted; we report that outcome but do not control it.

Availability and changes

We aim to keep the Service available but provide it on an "as is" and "as available" basis, without warranties of any kind. We may modify, suspend or discontinue any part of the Service, and may update these terms; continued use after a change constitutes acceptance.

Limitation of liability

To the maximum extent permitted by law, NND is not liable for indirect, incidental or consequential damages, or for lost revenue, profits or advertising spend arising from use of the Service, including conversions that Google rejects or fails to attribute. Nothing in these terms limits liability that cannot be excluded under Dutch law. Where a separate written agreement with the client sets liability terms, that agreement prevails.

Intellectual property

The Service, its software and its design are owned by NND. Client data remains the client's. No rights are granted beyond what is needed to use the Service as intended.

Term and termination

We may suspend or terminate access for breach of these terms or where required to protect the Service, its users or third parties. The client engagement governs notice periods.

Offboarding and data portability

On termination you keep your data and your connected accounts (Google Ads, Google Analytics, and any source system such as a spreadsheet, BigQuery dataset, CRM or Exact Online). Conversions already uploaded remain in your accounts. On request we provide a configuration summary, the sources, field mappings and conversion actions, so that you or a third party can rebuild the integration elsewhere.

The Service's software and connectors are not transferred and remain the property of NND: a setup or implementation fee covers configuring and operating your integration on our platform, not delivery of software you own. If you want NND to assist with migrating to another system, that work is billed on a time-and-materials basis.

Governing law

These terms are governed by the law of the Netherlands, and disputes are subject to the competent court in the Netherlands, unless a separate agreement with the client states otherwise.

Contact

Questions about these terms: hello@newnorth.nl.